To alleviate the congestion caused by the inevitable surge of inexperienced air travelers this Thanksgiving, the Transportation Security Administration has teamed up with the Ad Council to create a national public awareness and education campaign for “building awareness” of checkpoint security procedures.
TSA is also expanding its family lanes, in an effort to move families through checkpoints faster. The agency research suggests passengers are more willing to cooperate with airport screening when they understand why they’re there.
The new public awareness campaign aims to improve security by compelling airline passengers to become better prepared for security processes, thereby resulting in less frustration and a more positive experience.
The campaign builds upon TSA’s ongoing commitment to communicating why certain procedures and requirements are an important part of airport security. For example, the campaign explains why travelers are asked to remove shoes and coats, limit liquids to three ounces and show their IDs.
The campaign will air during Thanksgiving, the winter holidays, and Memorial Day. The TSA and the Ad Council will air the videos in airports and online. It will also use “social media strategies, as well as national radio sponsorships and public relations tactics in an effort to communicate with the travelling public during these travel periods.”
The following videos explain the various aspects of airport security procedures.
