Social media influencers must disclose paid posts

Social media influencers must disclose paid posts

Disclosure of social media influencers remains rare. Travel social media influencers continue to rake in large amounts of money for promoting certain companies to their followers. Despite the Federal Trade Commission being very clear that social media influencers must...
Social media influencers must disclose paid posts

Social media influencers must disclose paid posts

Travelers United is fighting the plague of unchecked social media influencers. Are they ads or legitimate editorials? Travel social media influencers continue to rake in large amounts of money to promote certain companies to their followers. Despite the Federal Trade...
Who is the social media sheriff of Instagram?

Who is the social media sheriff of Instagram?

Our FTC should guarantee truth in advertising Many users know that what they see on Instagram is not real life. There is a lot of uncertainty of truth behind those incredible photos. Yet what happens when the manipulation behind the camera on Instagram posts is more...
Paid influencers are not disclosing their partnerships 

Paid influencers are not disclosing their partnerships 

Undisclosed advertising is a growing problem in social media Paid influencers are a form of advertising. Everything that paid influencers do or wear can be monetized. And it is. Yes, there are FTC advertising rules. The enforcement however is non-existent. The Bucket...